Overview
 

The Automotive Aftermarket   Because the cost of vehicles keeps increasing, because people are keeping their cars and trucks longer, and because parts and systems are increasingly complex, the demand for replacement parts keeps growing. Today, the aftermarket is over $100 billion a year – and climbing. And most of that business is done at a counter, like yours.

The Counter Professional   A good, knowledgeable counter professional is the heart of the parts store. Customers look to him or her for the right parts and the best parts. While people may ask the counter person for parts, they really are looking for help solving problems. The professional technician wants the right part to do the job – and maybe a quick reminder about related parts or a tip on how to do the best job possible. Do-it-yourself customers rely on you even more. They often need advice on what parts go where and how they are installed. These parts and the advice that goes with them provide the professional and the DIY installer the confidence they need to do the job right.

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